Changing Tastes in Media and Selling Out
In the latest episode of Midnight Hostility Afterhours, Sam Namo offers a compelling analysis of the evolving landscape of radio and podcasting. Once-dominant radio legends like Howard Stern and Mike Francesa, who commanded vast audiences, have seen a notable decline as listener preferences shift. This transformation is attributed not only to changing tastes but also to the rise of podcasts, which offer an alternative to traditional radio formats. Added into the mix that these hosts have gotten older and theiraudiences have as well, it’s a combination that adds up to less listeners.
The Impact of Age and Adaptation
As popular hosts age or seem to sell out (sometimes they actually do sell out like Howard Stern), their connection with audiences diminishes. Namo underscores how their inability to adapt has contributed to their dwindling appeal. While nostalgia plays a role in retaining some listeners, the majority seek fresh, relevant content that resonates with their current experiences and lifestyles. This generational change starkly contrasts with the successful reinvention of figures such as Anthony Cumia, who has managed to reclaim and even expand his audience. Terrestrial radio will simply never be as popular as it once was..times have changed.
